Ad specs

Ad specs

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Advertising specifications

Ad spec types

Our ad specs are split into types, based on the delivery medium. Choose a medium below to see the options for that group.

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Billboard

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Specification details

Initial dimensions: 970 x 250

Asset file size: 300KB

HTML5 polite load: 1MB

Static file size: 60KB

File type: GIF, JPG, HTML5

Max animation loop: 3

Initial load: 200KB

Polite load: 1MB

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Leaderboard

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Specification details

Initial dimensions: 728 x 90

Asset file size: 200KB

HTML5 polite load: 300KB

Static file size: 40KB

File type: GIF, JPG, HTML5

Max animation loop: 3

Initial load: 200KB

Polite load: 300KB

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Desktop MPU

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Specification details

Initial dimensions: 300 x 250

Asset file size: 200KB

HTML5 polite load: 300KB

Static file size: 40KB

File type: GIF, JPG, HTML5

Max animation loop: 3

Initial load: 200KB

Polite load: 300KB

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HPU

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Specification details

Initial dimensions: 300 x 600

Asset file size: 300KB

HTML5 polite load: 200KB

Static file size: 50KB

File type: GIF, JPG, HTML5

Max animation loop: 3

Initial load: 200KB

Polite load: 300KB

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Wallpaper

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Specification details

Initial dimensions: 1,280 x 900 (Sidebars 131 x 900)

Asset file size: N/A

HTML5 polite load: N/A

Static file size: 100KB

File type: GIF, JPG, third-party tags

Max animation loop: N/A

Initial load: N/A

Polite load: N/A

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Mobile MPU

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Specification details

Initial dimensions: 300 x 250

Asset file size: 50KB

HTML5 polite load: N/A

Static file size: 35KB

File type: GIF, JPG, HTML5

Max animation loop: 3

Initial load: 50KB

Polite load: N/A

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Mobile banner

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Specification details

Initial dimensions: 300 x 50

Asset file size: 50KB

HTML5 polite load: N/A

Static file size: 35KB

File type: GIF, JPG, HTML5

Max animation loop: 3

Initial load: 50KB

Polite load: N/A

Design
  • We do not accept pop-ups or pop-unders.

  • The call-to-action must be visible on the ad.

  • A ‘close’ button must be visible on every expanded panel.

  • If an ad contains a white background, please include a 1-pixel border surrounding the entire ad.

  • Maximum animation length for all formats is 30 seconds.

  • We strongly discourage the use of Flash ads, but tools such as Swiffy can be used to convert them into HTML5.

  • All creatives should be SSL-compliant.

  • All ad units must open a new browser window on clicking.

  • Creative can only be swapped out a maximum of three times per flight, unless they are swapped on the back end of a tag.

Video banners
  • Video player must contain ‘volume’, ‘pause’ and ‘play’ buttons.

  • Video volume should not exceed –12dB.

  • Video cannot exceed 30 seconds.

  • Maximum video and animation frame rate is 24fps.

  • Please provide VAST tags for video assets (MP4).

  • In-banner video is accepted. Audio must be muted if the video autoplays.

Analytics
  • If sending DoubleClick (DFA) tags, please send the internal redirect tags.

  • Ad verification must be set to monitor. Ad blocking is not permitted unless an agreement has been made for unique circumstances between Advertiser and Publisher

HTML5

HTML5 advertisements must:

  • Work on all browsers.

  • Be unicode.

  • Be responsive to all screen sizes and orientations (landscape and portrait).

  • Use media selectors to decide on an orientation.

  • Have an offline fallback.

  • For video and audio, you can use any HTML5 tags as long as they work in all browsers.

  • Videos should be streamed where possible. Infopro Digital cannot host videos.

  • User initial load, where applicable, is 2.2MB.

  • Advert file sizes can be quite large when images and video content are included. Please optimise content where possible.

Delivery
  • Rich media ads should be third-party served.

  • HTML5 ads for websites should preferably be third-party served, but can be provided as one Zip file, no larger than 300KB.

Deadline
  • Creative must be sent five business working days before launch for testing and implementation.

  • Allow a 24- to 48-hour turnaround for all trafficking requests.

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In-app MPU

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Specification details

Initial dimensions: 300 x 250

Asset file size: 200KB

HTML5 polite load: 300KB

Static file size: 40KB

File type: GIF, JPG, HTML5

Max animation loop: 3

Initial load: 200KB

Polite load: 300KB

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In-app banner

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Specification details

Initial dimensions: 300 x 250

Asset file size: 200KB

HTML5 polite load: 300KB

Static file size: 40KB

File type: GIF, JPG, HTML5

Max animation loop: 3

Initial load: 200KB

Polite load: 300KB

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Native text advert

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Specification details

Headline: 10 words maximum

Blurb: 40 words maximum

Clickthrough link: URL

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Newsletter MPU

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Specification details

Initial dimensions: 300 x 250

Asset file size: N/A

HTML5 polite load: N/A

Static file size: 30KB

File type: JPG

Max animation loop: 0/Static

Initial load: N/A

Polite load: N/A

Print adverts

Print specification details are available per brand. Please choose from the list below:

 

Central Banking Print Specs

FX Week Print Specs

Insurance Print Specs

Risk Print Specs

Waterstechnology Print Specs

What is best practice when making a web banner ad?

Keep content and visuals simple and concise.

Ensure your call-to-action is extremely clear and encourages the user to engage with your banner at that moment.

Can I swap creative mid-campaign?

Yes. If you are changing the creative on your server side then you may change the creative messaging an unlimited number of times.

If we are hosting the file, you may change these banners a total of three times unless stated otherwise.

What happens if I send my creative later than the agreed deadline?

There is no penalty for sending creative later than the deadline or the campaign launch date. However, please check with your account manager as deliverability may be affected.

Can I provide local language banners?

Yes. If you are running a campaign in a specific geo-location, you can provide banners in the local language of that region.

Can I embed video in ad banners?

Yes. While the video can auto-play, the sound must be user-initiated only.

Do you accept blocking tags?

Yes. Do let us know what you will be blocking beforehand, so we can deliver the campaign as efficiently as possible to avoid any loss of blocked impressions.

Ad blocking is not permitted unless an agreement has been made for unique circumstances between Advertiser and Publisher.

Can I link ad banners to downloadable content?

No, unless you have asked for the user’s permission first.

Adverts that automatically download files on to a device will not be accepted.

Get in touch

Our vertical industry knowledge, coupled with our market-leading brands and events series, mean we can significantly advance your marketing goals

Get in touch and find out how we can help you