Case studies

Case studies

Thumbnail

Case studies

Challenge

Standing out in a crowded market is hard. While evidence-based thought leadership is a good start, partnering with a market-leading brand provides the rocket fuel for a successful thought leadership campaign. How do you ensure the investment of time and resources you are making in producing thought leadership will resonate with your target audience and deliver the anticipated results?

A leading international financial services solutions provider was struggling to disseminate the results of its research programme to a relevant target audience.

Campaign

A six-month, multi-channel campaign was devised to deliver highly targeted leads alongside consistent and visible messaging through an exclusive branding and content programme on Risk.net. It included:

  • Exclusive branding of a specific editorial section of Risk.net

  • Creation of a bespoke content hub on Risk.net

  • Lead generation on Risk Library from two authored whitepapers

  • Sponsorship of three research reports distributed online and at relevant Risk conferences

  • Digital advertising campaign delivering 100,000 impressions a month

  • Sponsorship of two webinars

  • Sponsorship of flagship Risk conference including a breakfast briefing

Results

231

qualified leads downloaded the whitepapers

4,000+

individuals received the three research reports

689,000

page impressions delivered

1.96%

CTR – well above industry average

389

qualified leads from the webinars

442

opted-in delegates at the flagship RISK

8

one-to-one meetings set up with selected delegates

Challenge

When growing a brand or entering a new sector, marketing objectives are unlikely to be delivered overnight or in a one-time hit. A clear and consistent long-term campaign delivers the best ROI and ensures your audience remembers and engages with your organisation. How do you do this if you are new to a market and are unlikely to have all the relevant contacts?

An internationally recognised technology solutions provider wanted to increase its visibility with technology, data and operation professionals at international banks and asset managers.

Campaign

The agreed 12-month campaign was built on a strong content marketing campaign delivering highly targeted leads alongside consistent and visible messaging through an exclusive branding and content programme on WatersTechnology. It included:

  • Sponsorship of a quarterly video series

  • Digital advertising campaign over a full year delivering 20,000 impressions a month

  • Two research-based whitepapers distributed online and at WatersTechnology conferences

  • Sponsorship of three research reports distributed online

  • Sponsorship of two webinars

  • Sponsorship and speaker slot at six WatersTechnology conferences

Results

250,000

page impressions delivered

1.89%

CTR - well above industry standard

250

qualified leads downloaded the whitepapers

125

qualified leads from the research reports

2,000

opted-in delegates at the six conferences

Challenge

Anticipating, identifying and reacting to changes in your markets is a key component of any successful company’s strategy. Most companies regularly speak to the clients and stakeholders they know but that means they invariably miss feedback from important, emerging constituents in an evolving market.

In 2019, an inquisitive international insurance solutions provider partnered with Insurance Post as it needed an independent platform to gain insight on the future of the UK insurance claims landscape.

Campaign

In 2019, an extensive market research programme was devised to understand the core challenges brokers were facing in insurance claims. It included:

  • A varied research survey was distributed out to a targeted list of 1st and 2nd level clients

  • A whitepaper distributed online and at the UK’s largest broker conference and exhibition

Results

200+

responses to a survey

1

modular research report for distribution

190

qualified leads downloaded the whitepaper

Challenge

Through an unforeseen change in the market, a specialist operations & digital solutions business saw their primary market change significantly and urgently needed to understand the core challenges their new market faced. How do you approach your market without it sounding like a sales pitch and skewing the research?

Campaign

Using Insurance Post as its independent voice, a multi-channel campaign was used to gain in-depth insight into the overall UK insurance claims landscape with the additional aim of differentiating themselves from their competition. It included:

  • A research survey distributed to a list of 100 corporate targets for the client

  • A white paper distributed online and converted into a research report for the BIBA issue

Results

100

corporate responses to the survey

1

research report for distribution at BIBA

190

whitepaper downloads

Get in touch

Our vertical industry knowledge, coupled with our market-leading brands and events series, mean we can significantly advance your marketing goals

Get in touch and find out how we can help you